Privacy Policy

At Trove Brands, LLC (“Trove Brands”), we are committed to protecting the privacy of individuals who interact with us. This Privacy and Cookie Policy (“Privacy Policy”) describes how Trove Brands collects, uses, and shares the Personal Information that you give us when you visit this site or our other sites that reference this policy, when you make a purchase from us, or when you interact with our advertising or marketing events. 

For the purpose of this Privacy Policy, “Personal Information” means any information relating to an identified or identifiable natural person, or as Personal Information may otherwise defined by applicable law, such as linked to a particular household or consumer under California law. Personal information does not include information that is publicly available information from government records, deidentified or aggregated consumer information, or any information excluded from the scope of applicable privacy laws.

The Personal Information We Collect

  • We collect information from you when you visit our websites, register on our site, place an order, subscribe to our marketing communications, respond to a survey or an advertisement, or fill out a form. The type of information we collect about you may include the following:
  • Identifiers and Other Information Related to You. As appropriate, when ordering, registering on our site, or otherwise doing business with us, we collect certain information from you, which may include your name, job title, e-mail address, phone number, company name, shipping address, username and password, financial and billing information such as billing name and address, credit card number or bank account information, age, educational background, and professional or employment-related information.
  • Internet and other Electronic Network Activity. When you visit our websites, we automatically collect information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our websites, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our websites, and information about how you interact with our websites. Our websites may include buttons, tools, or content that link to other companies’ services (for example, a Facebook “Like” button). We may collect information about your use of these features. We also maintain pages on many social networking sites. We may collect information when you interact with our social networking pages.
  • Commercial Information. We may collect other public and third-party information about you to supplement the information we hold. For example, we may collect information about you from service providers, advertising networks, and social media platforms.

Participation in Public Forums

You might provide your Personal Information through your public participation in product reviews, support chat sessions, message boards, and user communities associated with our websites or our social media accounts. That information may be available to anyone who has access to the website. This Privacy Policy does not apply to information that you make generally available through such activities.

You can choose not to provide us with your Personal Information, but if you do not provide us with your Personal Information when we request it, we may not be able to provide you with the websites, products, and services you may intend to use, or tailor them to you.

How We Collect Your Information

We collect most of this personal information directly from you, either in person, or by telephone, text, email, social media, contests and giveaways, and our websites. However, we may also collect information from the following categories of sources:

  • Publicly accessible sources, such as social media
  • Cookies and similar technologies
  • Our IT systems, such as through communication systems, door entry systems, and CCTV

Cookies and Other Similar Technologies

Some of the methods we use to collect your personal Information include the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

We and other third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to our website, as well as report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site.

For our websites and advertising, the following describes your options for managing the various types of cookies used by Trove Brands:

  • Necessary Cookies: Necessary cookies are required to enable the basic features of this site to function, such as providing secure login or using our services. Because necessary cookies are essential to operate our websites, there is no option to opt out of these cookies.
  • Analytics Cookies: These cookies collect information that is used to help us understand how our websites are being used, how effective our marketing campaigns are, or to help us personalize our websites for you. Without them we cannot know what website content is most valued or how often visitors return to the site, making it difficult to improve the information we offer.
  • Advertisement Cookies: Advertisement cookies are used to show you ads that are more relevant to you. We may share this information with advertisers or use it to better understand your interests. For example, advertising cookies may be used to share data with advertisers so that the ads you see are more relevant to you, allow you to share certain pages with social networks, or allow you to post comments on our site. To learn more about these and other advertising networks and your ability to opt out of collection by certain third parties, please visit the opt-out pages of the Network Advertising Initiative and the Digital Advertising Alliance.
  • Functionality Cookies: Functionality cookies allow us to analyze your use of the site to evaluate and improve our performance. They may also be used to provide a better customer experience on this site. For example, remembering your login details and other information you have entered or choices you make, displaying more personal features, or providing us information about how our site is used. To learn more about how to control functionality cookies using your browser settings, please see

Why we Use Your Information

We may use any of the Personal Information we collect about you for our legitimate interests when you place an order to:

  • Conduct checks to verify your identity
  • Provide you the products you requested
  • Communicate with you about your order
  • Fulfill your order
  • Process your payment information
  • Improve our customer service
  • Undertake internal analysis of customer patterns and behavior so we can understand what may be of interest to you and others
  • Maintain the quality and safety of our products
  • Comply with our tax and accounting obligations

We may use the information we collect about you for our legitimate interests to:

  • Detect fraud or other criminal activity
  • Comply with legal and regulatory obligations
  • Provide you our website content
  • Personalize your website experience to respond to your likely individual needs and interests
  • Improve our website based on the information and feedback we receive from you
  • Conduct market research about our current and potential customers, their interests, and the effectiveness of our marketing campaigns
  • Send you information by email about Trove Brands, new products, special offers, and similar marketing information
  • Send you updates to our policies and practices, such as updates to this Privacy Policy
  • Contact you via telephone to discuss our products and related offers with you
  • Display personalized ads to you
  • Combine information we collect about you with other public or private information sources in order to provide you with communications that may be relevant to you

We may use the information we collect about you for marketing purposes to:

  • Send you information by email about Trove Brands, new products, special offers, and similar marketing information
  • Contact you via telephone to discuss our products and related offers with you
  • Display personalized ads to you
  • Combine information we collect about you with other public or private information sources in order to provide you with communications that may be relevant to you
  • Assess the effectiveness of our marketing and advertising campaigns

We may also use the information we collect about you according to the consent you have given.

If at any time you would like to unsubscribe from receiving future emails or other communications, we include unsubscribe instructions within each communication.

When you place an order through one of our websites, we will maintain your order information for our records unless and until you ask us to delete this information. All such requests to delete information may be limited as described in the “Retaining Your Information” section below.

The information we collect about you may be combined with information from third-party sources. For example, your name, email address, and phone number may be combined with information about the company you work for that is obtained from professional networking sites and information service providers. Our processing of your Personal Information for marketing purposes outside of a consent requirement in law will be in our legitimate interest. Where required under applicable law, we will obtain your consent to the use of your Personal Information for marketing purposes. You can withdraw your consent or object to receiving further marketing information at any time as described in this policy.

Protecting and Retaining Your Information

We implement reasonable administrative, technical, and physical security controls designed to protect your Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, despite our efforts, no security controls are completely effective, and we cannot ensure or guarantee the absolute security of your Personal Information.

Your Personal Information and data files are stored on our servers and the servers of our affiliated companies and companies we hire to provide services to us. We will retain your Personal Information for as long as necessary to provide you with the websites you use, services related to the products you order, as needed to comply with our legal obligations and legal rights including to prevent fraud or enforce our agreements, and for our internal business reasons such as maintenance of our archive and backup systems for a period after your use of our websites ends.

Sharing Personal Information with Third Parties

In the preceding 12 months, we may have shared your Personal Information with:

  • Our affiliates within the Trove Brands group of companies
  • Service providers we use to help process your orders and deliver our products to you, such as payment service providers, warehouses, and delivery companies
  • Analytics, marketing, advertising, and social media partners and providers, for the purpose of marketing products you might want
  • Other third parties we use to help us run our business, such as marketing agencies or website hosts
  • Third parties approved by you, including social media sites you choose to link your account to
  • Credit reporting agencies
  • Our insurers and brokers
  • Our business advisors, such as our tax advisors, legal advisors, and banks

These companies may store and deliver products, provide data or website hosting, conduct data analysis, process and collect payments, or send communications on our behalf. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use our sites. You can read more about how Google uses your Personal Information here:

We may also share your Personal Information:

  • When we are required or believe we are required to provide information in response to a subpoena, court order, applicable law, government statute, regulation, or other legal process
  • When we have a good faith belief that the disclosure is necessary in our legitimate interests to prevent or respond to fraud, defend our websites against attacks, or protect the property and security of Trove Brands, or the property and security of our customers and users
  • To the extent necessary to meet lawful requests by public authorities, including to meet national security or law enforcement requirements
  • If we merge with or are acquired by another company, we sell a website or business unit, or all or a substantial portion of our assets are acquired by another company, in which case your information may be one of the assets that is transferred or may be shared with the other company to evaluate the potential merger, acquisition, or sale
  • When you consent to the sharing

We may aggregate and anonymize Personal Information so that it will no longer be considered Personal Information. We may retain and share aggregated, anonymized information with partners, advertisers or other third parties without restriction.

Please note that we do not alter our website data collection and use practices when we see a Do Not Track signal from your browser.

Retaining Your Information

When you create an account with us, we keep personal information we collect or process on your behalf for as long as you are a current or potential customer. We delete certain personal information we collect or process about you when we no longer have a business reason to retain it. We keep your personal information even after you terminate your account or request information to be deleted in order to comply with business and legal requirements, such as to respond to any questions or comments you may have, to show that we treated you fairly, or to keep records as required by law.

Where we collect or process personal information for marketing purposes or with your consent, we retain the information until you ask us to stop and for a short period thereafter (to allow us to implement your requests). We also keep a permanent record of the fact that you contacted us to make a request concerning your information so that we can respect your request in the future.

We Do Not Sell Your Personal Information

We do not sell your Personal Information to third parties for money.

Categories of Personal Information We Disclosed for a Business Purpose

In the past 12 months, we may have disclosed the following categories of personal information for a business purpose:

  • Identifiers
  • Internet activity information
  • Commercial information
  • Financial information
  • Professional and employment-related information
  • Education information
  • Inferences drawn from any of the information identified above to create a profile about you.

Changes to Your Account

All registered users of our sites may make any changes to their information at any time by logging into the site and adjusting their profile information.

Use of Websites by Minors

We do not knowingly collect any information from anyone under 13 years of age. Our website, products and services are directed to people who are at least 13 years old or older.

Content From and Links to Other Websites

Our websites may contain links to third-party websites or include content from such websites. Please note that we do not have control over the content of these pages, and cannot guarantee safety, security, or the appropriateness of such third-party websites content. We can therefore not be responsible for the protection and privacy of any information which you provide once leaving our site.

In addition, when you see or interact with third-party buttons, tools, or content, or view one of our web pages containing them, some information from your browser may automatically be sent to the other company. Please be aware that these third-party services and websites are governed by their own privacy policies, and you should read that company’s privacy policy for more information regarding its use of that information.

Individual Rights Under Applicable law

We respect the rights individuals may have under certain privacy laws, such as the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), to:

  • Be provided with a copy of your Personal Information held by us
  • Request the correction or erasure of your Personal Information held by us
  • Object to the further processing of your Personal Information
  • Request that we restrict the processing of your Personal Information (while we verify or investigate your concerns with this information, for example)
  • Request that your Personal Information be transferred to a third party
  • Request information regarding the categories of Personal Information collected or disclosed by us, the purposes for which categories of Personal Information collected by us are used, the categories of sources of information from which we collect Personal Information, the categories of third parties to whom we disclose personal information, and the specific pieces of Personal Information we have collected about you
  • Not be discriminated against because you exercise any of your rights, including, but not limited to, by: denying you goods or services, charging you different prices for goods or services, including through the use of discounts or other benefits or imposing penalties, providing you with a different level or quality of goods or services, or suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services from us.

You may submit a request to us by completing and submitting the individual rights request form located here, or by calling us toll free at 877-215-9509 during our regular office hours. Once we verify your identity, we will assist you with your request.

Please also be aware that making any such request does not ensure complete or comprehensive removal or deletion of Personal Information or content you may have posted, and there may be circumstances in which the law does not require or allow us to fulfill your request, including, for example, where fulfilling your request may infringe upon the rights and freedoms of others.

If you remain unhappy with a response you receive about the treatment of your Personal Information you can also refer your concerns to the relevant privacy or data protection supervisor in your jurisdiction.

If you are not a United States resident, we confirm that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through one of our websites), or otherwise to pursue our legitimate business interests listed above. You authorize us to transfer your Personal Information across national borders, including to the United States, where it will be used, stored, and shared with third parties as described in this Privacy Policy. Certain countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your Personal Information, we will take appropriate steps to ensure your privacy rights continue to be protected.

Changes to our Privacy Policy

Please note that we may change this policy from time to time by updating this page to reflect changes to our practices or for operational, legal, regulatory, or other reasons. Please check back from time to time to ensure that you are familiar with our current policy.

Trove Brands, LLC

ATTN: Legal Department

250 S 850 East

LEHI, UT 84043 United States

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